Price tracking – it’s important for eCommerce companies to map their products to that of their competitors on their websites. A lot of companies employ an in-house team for this activity. However, burdened by high cost and low turnaround time, scaling up operations becomes slow.
Availing accurate and extensive fashion tags is imperative for any fashion discovery platform. Extensive tagging of minute fashion details delights fashion-centric customers and they end up shopping a full bag of products. One of the leading fashion social networks approached us for the creation of product tags for 20 different attributes like color fill type, sleeve, neck, embellishments, construction, etc. Each attribute had 7 to 26 different possible applicable values.
Sellers across the country list products of various categories like apparels, footwear, fashion accessories, etc. via a self serve UI, provided by one of the leading e-commerce portals in India. Over 20% of catalog attributes provided by these sellers are blatantly incorrect resulting in high customer returns and dissatisfaction. Hence, a stringent QC process for incoming catalog is imperative before it goes live on the e-commerce portal.